The Future of Data Security: DSPM is Leading Change

Manny Ataebi, SVP of Marketing at Eureka Security
Manny Ataebi, SVP of Marketing at Eureka Security

Eureka Security named as a Representative Provider in 2023 Gartner® Innovation Insight: Data Security Posture Management Report

Over the past 18 months, the cloud data security market’s evolution into Data Security Posture Management (DSPM) has gained a lot of attention in the industry. This change is due to organizations recognizing the importance of protecting their data in the cloud, especially with new regulations in place.

Several reports have been released on this topic, including a Forrester Wave titled ““Data Security Portfolio Vendors,” an ESG Research report titled “The State of Data Privacy and Compliance,” the Gartner Hype Cycle™ for Data Security 2022, and just recently, the Gartner Innovation Insight: Data Security Posture Management Report. We are proud to mention that Eureka Security was named as a Representative Provider in this report. 

In our opinion, all these reports highlight the growing need for robust security measures, as more businesses move their operations to the cloud. So, what does all this research mean in today’s market

Data is now everywhere, and traditional data security products are not enough to protect against unknown or unidentified data repositories, which can expose organizations to risks. Gartner states that “Traditional data security products have an insufficient view to discover previously unknown, undiscovered or unidentified data repositories, and they fail to consistently discover sensitive data (structured or unstructured) within repositories. Such data is “shadow data” that can expose an organization to a variety of risks.”

The challenges of managing data privacy and compliance are also becoming more complex, with multiple regulatory frameworks to comply with. DSPM vendors are stepping up with capabilities such as data discovery, data classification, and data loss prevention to help protect against data breaches and ensure compliance with regulations.

DSPM can help businesses discover and understand their data in depth, take actionable steps to protect it, and continually assess ongoing risk. Companies are recognizing the need to invest in technologies that can help them with this, and the importance of DSPM will continue to grow as the cloud becomes more central to business operations.

Delivering cloud data security to companies is what Eureka Security is all about. If you store sensitive data in cloud, our DSPM solution will help your security team understand where data is, the type of data it is, learn who and what can access it, and keep it continuously secure. Our SaaS platform is easy-to-deploy and can be spun up in minutes for actionability on day one. 


GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, HYPE CYCLE is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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