Key Takeaways from RSA Conference 2024: AI and Data Security in Focus

Liat Hayun, Co-founder & CEO of Eureka Security
Liat Hayun, Co-founder & CEO of Eureka Security

If you’re an alien arriving on Earth for the first time, eager to know the latest about Earth’s cybersecurity landscape - the RSA Conference is always the best place to be. Held annually, the conference  brings together cybersecurity professionals from all over the world to discuss the year's most pressing security problems and emerging security themes. This year, as expected, AI and Data Security dominated the conversation.

The Rise of AI (and its risks) in Cybersecurity The widespread adoption of AI tools to enhance and improve cybersecurity tools and processes  is a double-edged sword. While AI can automate tasks, improve accuracy, and even detect sophisticated attacks, security professionals expressed rising  concern about the ability to control these tools. Many organizations lack visibility into which AI tools are being used, by whom, and for what purpose. Additionally, not all AI tools are created equal, and some may have inherent security vulnerabilities.

AI Safety: A Growing Concern

Experts at RSA also highlighted the potential dangers of AI itself and the repercussions on organizations and customers. The conference addressed the possibility of "autonomous replication" – AI systems that can learn and replicate on their own – and the risk of AI being used to launch novel cyberattacks. This emphasizes the need for secure AI development practices and robust security measures to mitigate these emerging threats.

Data Security: The Foundation of AI Security

The focus on AI security naturally brings Data Security into sharp focus. After all, AI models are only as good as the data they train on. Security professionals are currently rappling with several key questions:

  • How can we prevent sensitive data from being inadvertently shared with public AI tools, or at least detect such leaks promptly?
  • How can we ensure that sensitive data isn't used to train AI models, and that these models don't leak sensitive information themselves?
  • How can we leverage AI to improve data classification and threat detection for sensitive data?

These concerns highlight the need for a holistic approach to security that considers both the data itself and the AI systems that utilize it.

Beyond AI: Evolving Data Security Challenges

The ever-growing volume, sensitivity, and accessibility of data necessitate  innovative security solutions, specifically tailored to content with emerging threats. Here are some additional data security trends identified at RSA:

  • Cloud Data Security: Organizations continue to store data in public cloud environments due to cost and scalability benefits. However, it’s becoming more apparent that the growing complexity of cloud security requires ongoing attention and robust security practices.
  • Data Lakes and Warehouses Take Center Stage: Once considered developer-centric tools, data lakes and warehouses are increasingly attracting the attention of security professionals due to the sensitive data they may house, and the urgent need to find appropriately tailored solutions to secure them.
  • File Sharing Security Needs Improvement: Legacy Data Loss Prevention (DLP) solutions are unable to  fully address the challenge of securing file sharing applications and collaboration tools. Sensitive data exposure remains a significant concern.

The growing complexity of Data Security due to the increase in the amount of data, the scaling sprawl of data in the cloud and the constantly improving abilities of malicious actors underscores the rising importance of Data Security Posture Management (DSPM) solutions. These platforms offer a centralized approach to managing and mitigating data security risks as they evolve.

The 2024 RSA Conference painted a clear picture: AI is transforming cybersecurity, and introduces new security challenges for the cybersecurity industry to mitigate. Organizations must prioritize Data Security to ensure the safety and effectiveness of AI-powered solutions, while still allowing their use for business benefits. By adopting a holistic approach that considers both data and AI, security professionals can build a more robust defense against evolving cyber threats.

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